In a recent interview with The Hollywood Reporter, Oscar nominee Greta Gerwig shared what she did during the opening weekend of Warner Bros.’ live-action Barbie. The acclaimed filmmaker revealed that she hid at the back of different theaters in New York City in order to see the audiences’ immediate reaction to the Margot Robbie-led movie.

“I went around to different theaters and sort of stood in the back, and would then also turn up the volume if I felt it wasn’t playing at the perfect level,” Gerwig recalled. She also went on to describe the audiences’ overwhelming response to Barbie as “incredibly moving.” She continued, “It’s like this incredible sense of ‘the song that it’s in my heart is in other people’s hearts,’”

Barbie Movie’s Successful Box Office Run

Since its theatrical release last July 21, the Barbie movie was able to dominate the global box office this summer, as it officially becomes the highest-grossing movie of 2023. During its theatrical run, it earned a worldwide gross of over $1.4 billion against a reported budget of around $145 million.

The film starred Robbie, Ryan Gosling, America Ferrera, Simu Liu, Kingsley Ben-Adir, Scott Evans, Kate McKinnon, Ariana Greenblatt, Alexandra Shipp, Emma Mackey, Issa Rae, Michael Cera, Hari Nef, Will Ferrell, Helen Mirren, Dua Lipa, and more. It also featured music from multiple artists including Billie Eilish, Nicki Minaj, Lizzo, Dua Lipa, Ice Spice, and K-Pop girl group Fifty Fifty.

Barbie was directed by Gerwig from a screenplay she co-wrote with Noah Baumbach. It was produced by Robbie and Tom Ackerly for LuckyChap and Mattel Films’ Robbie Brenner along with Josey McNamara and Ynon Kreiz.

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